Team

Céline Semaan, Founder & Creative Director.

Founder of Slow Factory, she has pioneered new materials and has coined the term “fashion activism”, i.e. using fashion as a medium for social change. Her work has been seen on CNN, Forbes, The New York Times and Vogue. Her background is in user experience design, information architecture and multi-media art. An MIT Media Lab Director’s Fellow, she focuses on new material and influencing customer culture.

Colin Vernon, Co-founder & Partner.

Entrepreneur with a long history in building organizations in disciplines as varied as hardware and software engineering, real estate, and multimedia and music production. He has been an executive at Medium and littlebits Electronics, and his own agency counted clients from Microsoft & Fedex to Techcrunch to Beyoncé.

Advisors

Harper Reed

Head of Commerce at Braintree, CTO for Barack Obama's 2012 campaign

Dio Kurazawa

Founder, The Bear Scouts, Sustainability expert