"The World's Largest Shared Closet"

by Mojdeh Kamaly

Stock exchange? We prefer the fashion exchange. Slow Factory is dedicated to sharing news within the world of sustainable fashion with everyone and this week we’re talking about SilkRoll, a growing online exchange platform enabling women to trade in clothing and accessories that they don’t get much use out of for other high-quality items. SilkRoll is unique and it grabbed our attention for a few reasons. 

As we already know, the consumption and waste of clothing and textiles has surged in recent decades due to the short lifespan of trends across the fashion industry. Many studies have considered the role and reason behind idle clothing within wardrobes and how to harness the power of reuse and recirculation to combat this phenomenon. Cue SilkRoll.

The platform is centered on a mission to “build the world’s largest shared closet” through recirculation. Ever heard the saying one person’s trash is another’s treasure? Well SilkRoll kind of embodies this, but only better. It’s more like a person’s once-cherished treasure that is not getting much wear becomes another woman’s newfound treasure at almost no cost to either party. That bridesmaid’s dress from four years ago that you only wore to your friend’s wedding can find a new home and in return you get to use the points earned from your trade to snag something more practical for your needs.

https://www.instagram.com/p/BMreIxZgFVm/?taken-by=silkroll

While there are a host of sites that provide a marketplace for used clothing and accessories, SilkRoll’s focus on recirculation rather than resell value sets it apart, embodying the greater mission as well as the platform’s special position in the landscape of sustainable fashion. The platform has already seen great success since its founding two years ago and it shows great promise looking to the future because it makes recirculation and reuse accessible, which is something we think all people can really get behind and benefit from.

If you’re someone who has used SilkRoll or plans on using it to consciously free up some closet space we want to hear from you! So go ahead and tweet at us (@slowfactory_) or DM us on Instagram (@theslowfactory)! And if the platform is something you would like to support, anyone is welcome to invest online with a credit card to the equity crowdfunding campaign that ends on January 31st, 2018.

 

 

Filed under: activism recirculation recycle reuse silkroll swap

Fashion Activism: Ecommerce & Community

by Celine Semaan Vernon

Join us today for an amazing panel at General Assembly:

INTRO TO THE NYC ECOMMERCE (FASHION) BRANDS COMMUNITY

New York City is a melting pot of communities of thinkers and makers. Our “Intro to the ‘X’ Community” event series will give you the inside scoop as well as the tips and tricks you need to break into the respective community.
Have you ever dreamt of creating a successful business, but not known exactly how to do it? Join us this week for an evening that will give you an exclusive opportunity to hear firsthand how three impressive female founders got their innovative and inspiring companies off the proverbial eCommerce ground.
And if that’s not enough to entice you, the event will kick-off with a mini POP-UP SHOP featuring wares from THINX, The Brave Collection, and Slow Factory! Network and enjoy free smoothies from Lulitonix before we break into an intimate panel discussion with these rising eCommerce rockstars.

Filed under: activism community fashion general assembly panel