Why are we Sold Out?

by Celine Semaan Vernon

A lot of you have sent us emails asking us when a sold out scarf will be available again.

To answer you all I decided to write a short open letter to explain why we sell out and why we have over 1000 people in our waiting list for sold out scarves. You may not be aware that this company started as a side project and quickly outgrew my bedroom, then my living room and allowed us to open our first storefront studio ("Atelier") in Williamsburg, Brooklyn!

The short answer is that we produce distinct collections in small production runs and don't overproduce, so all of our collections are, by nature, limited edition. That said, we do sometimes reproduce designs that have an overwhelming demand, but you can't count on it!

The longer answer is divided into 2 parts which explain the foundation of our core philosophies.

Fashion Activism

Our collections are usually tied to a specific cause, with a portion of profits going to an NGO doing meaningful work, so we like to focus most of our attention at any given time to that current collection. Right now for example, we are focusing on the We Are Home collection celebrating a positive image and support for refugees in Lebanon, with a proceeds going to ANERA's work in education for refugees stranded in Lebanon.

We therefore keep a smaller catalog at any given time so that we can donate the most and have the biggest impact on the world.

Slow Fashion

Our brand is called Slow Factory for a reason — we manufacture and advocate for Slow Fashion, responsibly sourced materials, we use 100% natural fabrics and eco-friendly dyes. Our company is responsibly designed and our operations are carefully managed so that our growth is sustainable. This means smaller production runs and holding less stock, which again means that we plan on running out of things. We truly believe that slow and steady wins the race!

Although it might feel frustrating to be waiting for a print, please know that with each print and each contribution to Slow Factory you are voting with your wallet and you are being part of a healthier ecosystem for our industry.

Re-stocking Soon by Popular Demand

A lot of you have asked us when will we reprint and we finally have an answer for you! We will allow you to pre-order some of your favorite prints so that we get a clear count on what prints you want and start manufacturing them asap!

We are opening our pre-orders on May 22nd (because we are waiting for Mercury to finish its Retrograde) and will start manufacturing on June 1st. Please know that a normal lead-time is about 4 weeks or so until you receive your scarf!

Thank you for all of your support, love and encouragement. We are in this together. We are Floating in Space.

Filed under: dear diary fashion activism